• Senior Director, Digital Marketing

    Job Locations US-TX-Austin
    Posted Date 1 month ago(7/1/2018 5:02 AM)
    ID
    2018-4380
    Category
    Marketing
    Job Length
    Full-Time
  • Overview

    The Senior Director, Digital Marketing will be responsible for Mellanox's global digital marketing strategy and execution. We are looking for a results-oriented leader with proven expertise in leveraging multiple digital channels including paid search, display, content syndication, social media, webinars, email, and other tactics, to drive awareness and lead generation efforts at scale globally. This role will work with partners and across functional and regional teams, to build integrated digital programs that drive customer engagement and meet pipeline targets.

    Responsibilities

    • Define and manage Mellanox's digital marketing strategy. Lead the strategy and execution of digital marketing programs to drive awareness and demand generation globally.
    • Develop, execute and manage the global digital marketing plan, budget and analytics to deliver measurable results.
    • Manage a team responsible for driving digital marketing efforts across multiple channels.
    • Collaborate effectively with partners and internal teams to build integrated plans (campaigns, web marketing, social media marketing, solutions marketing, product marketing and field marketing).
    • Implement best practices across all digital marketing programs with a focus on driving new customer acquisition, engagement, and conversion.
    • Maintain a data-first approach to continually measure and optimize performance, improve conversion and ROI.
    • Conduct ongoing competitive research to help inform digital strategies. Keep up to date on latest trends and best practices in digital marketing.
    • Manage relationships with agencies, vendors and media providers

    Qualifications

    • Extensive digital marketing experience in B2B tech with expertise in Eloqua, SalesForce/Pardot, Google Analytics, or other digital marketing and automation platforms.
    • Demonstrated success creating and executing multichannel digital programs and driving successful customer journey through the sales funnel from lead acquisition to conversion
    • Leveraging content syndication, paid search, display advertising and media, webinars, email marketing, etc.
    • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
    • Player/coach manager who is willing to roll up his/her sleeves to get the job done. Ability to operate and excel at strategic as well as tactical levels.
    • Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems and offer solutions.
    • Strong presentation, problem-solving, analytical, and budget management skills.
    • Experience managing and mentoring teams and virtual teams.

    Company Description

    About Us

    Mellanox Technologies was founded in 1999 and has headquarters in Sunnyvale, CA and Yokneam, Israel. We are a leading supplier of innovative end-to-end InfiniBand and Ethernet connectivity solutions and services for servers and storage. We offer market-leading solutions that include adapter cards, switches, cables and software to support InfiniBand and Ethernet networking technologies. Our products optimize data center performance and deliver industry-leading bandwidth and scalability. In addition, we serve a wide range of markets including high performance computing, enterprise, data centers, cloud computing, big data and Web 2.0. We are constantly reinventing ourselves to stay ahead of the market and bring game-changing products and services to the industry.

     

    About You

    Mellanox is an incubator for talent. We are a strong believer in developing our people and giving them the tools to succeed. We have a very competitive compensation package as well as frequent internal product training to keep people updated on new technologies. We are a fast growing company with a positive energy that comes from our team members' internal drive to develop, market, sell and support cutting-edge products and services. Mellanox often promotes from within and there's a sense of family that comes from the top down. We are committed to the community and donate 1% of our annual profit to charity as well as participate in green initiatives to reduce our carbon footprint.

     

    Benefits

    Mellanox Technologies offers a competitive benefits program including medical, dental and vision insurance, 3-weeks’ vacation, 10-paid holidays, sick leave, x2 annual salary Life Insurance/AD&D, 401K with company contribution, ESPP, and Stock (RSUs).  At Mellanox, the work of each individual makes an impact on the success of our company. If you are looking for a rewarding career, talented colleagues and a great environment where you can challenge yourself, grow and lead, Mellanox is the right place for you.

    Additional Information

    Equal Employment Opportunity

     

    Mellanox is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, pregnancy, childbirth or related medical condition, religious creed, physical disability, mental disability, age, medical condition, marital status, sexual orientation, veteran status, genetic characteristics, gender identity/expression, or any other characteristics protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and all other terms and conditions of employment. If you need assistance to perform your job duties because of a physical or mental condition, please let our Human Resources department know.

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